창 닫기

로그인

창 닫기

아이디패스워드 찾기

아이디찾기

회원이름
E-Mail

아이디찾기

비밀번호 찾기

아이디
회원이름
E-Mail

아이디찾기

로그인회원가입한글

History of KAS

Consequently, the billing of ‘87 marked close up to 100 billion won. As Korea holding the Olympics in ’88, international interest in advertising was focused on Korea, resulting in concretization of potent companies’ making inroads into the market, fueling the globalization of advertisements and trading volume exceeding above 130 billion won.

With the pressure upon the opening of the advertising market, not to mention its necessity, the international advertising market will be fully open in 1991 due to policy decisions; a great inflow of international advertising companies expected. In order to cope with these abrupt changes in advertising environments and situations, the need for profound and comprehensive academic research, development of in-service techniques of advertisement and the cooperation between the advertising specialists cannot be more emphasized.

It became imperative to establish an advertising society to concentrate and display all-out abilities, in order to meet theses demands. As a result, the establishment of the society initiated with professors Boong-no Yoo, Chang-gyu Hwang, Won-su Kim, and Young-sup Song up front. A series of preliminary meetings were held in 1898 to materialize the establishment of the Korea Advertising Society(KAS).

서울시 송파구 신천동 7-11 한국광고문학회관 9층 TEL 02-2144-0264 FAX 02-2144-0266 E-mail kas0264@hanmail.net 대표 김상훈 사업자등록번호 101-82-06512 Copyright ⓒ 2013 Korea Advertising Society. ALL RIGHTS RESERVED.

맨위로